Ed Assist - Lead Gen Tool

Recreating an already existing lead generation tool for user satisfaction.

 Lead Gen Tool Development- Ed Assist | Wajusoft Case Studies

Services rendered

Product design
Software Development


The Lead Gen Tool was a significant project within PeopleJoy's Ed product lineup. The aim was to enhance user experience and functionality. We conducted thorough research to understand industry standards and user preferences. 

Armed with this knowledge, we meticulously designed and tested the tool before moving on to development. Our focus was on creating an intuitive user interface and ensuring optimal performance. 

Through rigorous testing and iterative feedback, we refined the tool to perfection. The launch was carefully planned, accompanied by comprehensive training and support resources. 

The problem

The visual design of the User Interface is inconsistent, outdated and does not meet up to industry standards. There is also a sizable amount of drop-offs as a result of Users getting bored and not sure of their progress in the form filling process.


To redesign the User Interface and general User experience to follow the new brand guidelines (colors, typography etc.) and ensure consistency in the process.
And create an experience that keeps users engaged and improves the efficiency of user interaction, with accessibility requirements in mind.
 Lead Gen Tool Development- Ed Assist | Wajusoft Case Studies
 Lead Gen Tool Development- Ed Assist | Wajusoft Case Studies

Methodology - Agile

We are a cross-functional team, including software developers, UX designers, quality assurance specialists, and product managers, collaborating seamlessly to tackle the project's objectives. With a comprehensive product backlog, sprint planning meetings, and stand-ups, we ensured a focused approach, while continuous integration and deployment streamlined development.

The Outcome

We built a Lead Gen Tool that delivers a superior user experience and stands out among industry platforms, significantly reducing the drop-off while increasing lead generation.

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